Definitely one of the coolest ad units I’ve ever seen produced. The Toronto ad Agency Lowe Roche set up petri dish billboards that grew live bacteria in three hours, to promote Warner Bros. new film, ‘Contagion’.
(Source: designtaxi.com)
Notes
-
duken3754 likes this
-
heblon reblogged this from alifebydesign
-
alifebydesign posted this
